Maybe he got a business partner, and left most of the business to him or her? I could see that, Sirius just picking out the options, and what he likes.

But, yeah, I did think of Sirius when Sirius Satellite Radio came out. And just now I was reading the adds, and I thought I saw the words 'Sirius Black'. Since my head reads words out of order sometimes when I scan them, and it changed 'back' to 'Black'. My mind is funny.

But I could also see him behind the new comercials, they seem like his kind of humor.